Oud — also known as Oudh and Agarwood — is one of the most expensive natural raw ingredients and for this reason, it has often been compared to ‘liquid gold’. Widely used in the Middle East, Oud has a deep, woody and potent scent.
Oud is said to originate from the Agar (Aquilaria) tree which can be found in parts of South East Asia and the Middle East. However, Oud can only be derived from the Agar tree if it becomes infected with a parasitic mold known as Phialophora parasitica. This mold causes the tree to produce a dense, dark resin in order to protect itself from the infection and it is this fragrant resin which is Oud. For this reason, while there may be numerous Agar trees, it is estimated that only about 2% of them become infected and produce this resin. Therefore, it is not surprising that the cost of Oud is very high as according to GQ magazine, ‘the global agarwood market is thought to be worth over £5 billion annually‘.
Nowadays, Oud is worn and used globally as many have fallen in love with its luxurious and potent scent. In fact, Western perfume brands have adopted Oud as the base scent for many of their new fragrances! If you have always dreamed of having a signature scent — and one that will certainly be noticed — Oud is exactly what you are looking for.